Helsingin Sanomat

Rebrand Launch Campaign | 2024

Can you make the logo bigger? Hold our beer.
Helsingin Sanomat, the biggest newspaper in Finland, needed an upgrade for their visual identity.
Visuals show the importance of perspectives. What is happening in the pictures?
Is the man an olympian jumping to the pool? Who is the person climbing the ladder and is the girl waiting for them?

Helsingin Sanomat gives the public information as it is – and your job is to form your own opinion.

Agency: United Imaginations
Junior Art Director: Johanna Vierimaa

🌝️ Ciao!